Can Good Branding Make You More Money?
I see you, small business owner. You’re wearing all the hats, working long hours and doing all the things for your business. You’re curious about building a brand for your business but are unsure about the impact of branding on your bottom line. Will it really be worth it?
Well, before we explore the branding return on investment, let me start by telling you: you are not alone.
I’m right there with you most days!!! But let’s get honest for a sec…. we didn’t quit our 9-5 jobs just to work 24/7. Right?! At the end of the day, you can try to do everything yourself, but you can’t do it all well, and you certainly can’t do it all forever.
For my business to thrive, I had to hire a small team of women to help me and invest in some key online tools for business. Before I realized I needed to delegate some work to succeed, I thought I had to do it all because it was my business. But the reality is that investing in my business by delegating tasks has helped me grow and expand!
So, when I see you DIYing your branding, I understand why. I want to remind you, though, that not all things should be DIY’d. And because I understand the impact of branding on a business - including on your bottom line (you know, how much money you can make!) - I know that branding design is one thing that should be at the top of your “to-outsource” list.
The Impact of Branding & Its Return on Investment
It is well worth the money to take that “designer” hat off of your head. You can, and should, hire a professional to create your branding because they can help you define your brand strategy and brand personality and then create a cohesive and impactful brand aesthetic for you. Because come on, you have other shit to do.
Good branding is crucial to a successful business. Impactful, memorable assets will compel your dreamy clients. And once they are intrigued, your consistent brand strategy will lead to brand recognition and those dreamy clients will stick around…. In fact, they will probably tell their friends about you, too. That’s the kind of brand loyalty every business dreams of - and a great example of the impact of branding on a business.
Branding is an investment in your future, in your business, and your success. And like any great investment, it is meant to bring you a return. The good news is, when it comes to branding, return on investment is clear.
Branding Return on Investment
According to Ignyte Brands, a strong brand will consistently outperform in the market and command premium pricing. This research shows that in the UK, an average design investment will multiply the turnover by 2.25 when compared with the invested resources. In other words, the impact of branding on sales can help you make more money.
In the U.S., the Design Value Index shows a 228% increase in value for listed companies rated as design-led. In Denmark, companies investing in design have gained a growth 22% greater than companies that have not invested in design - and that difference rises to 40% more growth when talking about continuous investing in design.
Discover the Impact of Branding on Your Business
The data about the impact of branding on consumer buying behavior is not surprising. When you create a strong brand for your business, you can charge more, attract your dreamy clients, and retain those clients more easily. You create not just a roster of happy clients, but a community of raving fans!
But it’s important to remember that these results don’t come without that initial investment. Sure, you can create a logo and some social media graphics on Canva, but your brand personality goes way beyond a brand color scheme or pretty Instagram posts.
If you want to build an epic brand, then you need professional help. Let’s chat about how I can help you level up your brand and you can focus on what you do best! Contact Sara Schultz Co. today to get started.
