3 T-Swift Approved Brand Strategies you can use starting TODAY
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
Embracing the 2024 Pantone Color of the Year: A Strategic Guide for Brands
Pantone has once again unveiled its Color of the Year, "Peach Fuzz." This light, delicate shade, nestled between the warmth of pink and orange, marks the 25th anniversary of Pantone's Color of the Year program. In this educational blog, we'll delve into the significance of the 2024 Pantone Color of the Year, Peach Fuzz, and provide actionable insights for emerging brands or those considering a rebrand, showcasing how integrating this color trend can strategically elevate their brand presence.
Signs Your Business Needs a Rebrand: 5 considerations that it’s time to change your Brand Identity
As a brand designer, I get asked all the time “how do I know it’s time to rebrand my business?” I’ve compiled 5 considerations that indicate it’s time to change your Brand Identity.
Design Inspiration From Agency Clients in 2023
Top 2023 Write-Offs
Guest Blog: How to build a network that consistently grows your business
Guest Blog: Yes, You Can Be Flexible and Maintain Boundaries (in three ways)
7th Times the Charm: How To Use The Rule Of Seven
Building a Brand-Centric & Compelling Website
The connection between branding and website design is often misunderstood. Want to build a branded website? Get our best website branding tips in this guide.
2 Quick Tips for Hiring Your Dream Team
How to Create an OBSESS WORTHY Email Signature in Gmail
Email signatures are a great way to incorporate your branding into your client communication. In this blog, we will walk through how to create a branded email signature.
8 Tools I Use Daily to Make my Life Easier
There are so many tools out there that can help with productivity, creativity, organization, and design. Here are a few of the tools my team and I use daily. I hope this helps you to take your work to the next level and thrive!
Why You Need a Submark
When I tell people I’m a designer, most often they respond and say, “Oh, so you make logos, right?”. Well, yes! But there is so much more to visual design than just a logo. Designers create patterns, moods, vibes, illustrations, animations, artwork - the list could go on and on. Design itself is so much more than logo creation. It’s the creation of a visual aesthetic that supports a brand, idea, or person.
How to use Different File Types for Your Brand
Here, you’ll find a little information about the most commonly used and requested file types that you might encounter in your work. Gone will be the days where you think, “Wow, I have no clue what any of this means. I wish someone would tell me”. Those days are over!
How to Use Negative Space in Your Designs
Negative space is frequently misunderstood by non-designers; while some may see it as wasted space, it’s not. Your design needs room to breathe!
Why you need a Style Guide for your brand
No surprise here....I am passionate about good branding and I firmly believe it will elevate your business. The right font pairings, colors, logos and marks (swoon) together tell the world what your brand stands for & what it’s all about.