Want an Instagram glow-up? Follow this cardinal rule
Dreamy compositions deliver a memorable brand story, and memorable branding is what earns you follows and, more importantly, wins you dreamy clients. So, how do we nail composition when it comes to our social media feeds? And what elements should we be paying attention to? Ask and you shall receive, my friend!
Color Palettes for the Explorer Brand Archetype
Color Palettes for the Jester Brand Archetype
This brand archetype fears being boring, (as does their audience), so using engaging and energy-filled colors will show your audience that you know how to have a good time. Each of these palettes represents some of the key characteristics of the Jester brand archetype: energetic and spontaneous, entertaining and captivating, and clever and humorous.
Color Palettes for the Hero Brand Archetype
Heroes are bold and strong, so they deserve color palettes that are just the same! Hero brands use inspiring and sometimes intense design to catch the eye of their audience and draw them in and keep them interested in what they have to offer.
Color Palettes for the Citizen Brand Archetype
Color Palettes for the Innocent Brand Archetype
Color Palettes for the Caregiver Brand Archetype
Color Palettes for the Creator Brand Archetype
Color Palettes for the Magician Brand Archetype
Magicians and their tricks are both eye-catching and impressive. They draw you in with their promises of miracles and impress you when these seemingly impossible claims come to fruition. The color palettes for Magician brand archetypes catch clients' eyes and then keep them enticed to witness the magic. Each palette below caters to slightly different characteristics that the Magician shows: their imagination and confidence, their strategy and charisma, and their spirituality and ability to captivate.
Color Palettes for the Sage Brand Archetype
Color Palettes for the Rebel Brand Archetype
Outspoken in what they believe in, Rebels are bold and noticeable. They don’t necessarily try to stand out, but because of their disruptive nature, they tend to be seen.
Color Palettes for the Lover Brand Archetype
Color Palettes for the Ruler Brand Archetype
Historically, royalty and power have been associated with colors such as gold, purple, black, and silver.
Using this as a starting point we can build out color palettes for the Ruler that convey the following different characteristics and traits of this powerful brand archetype: responsible and sophisticated, dominant and a leader, and polished and successful.
How to Build a Better Website Part 1: The Foundational Elements
From one small-business owner to another, here are a few things you should absolutely keep in mind when building the amazing bit of digital collateral that is your website. These branding tips are an excellent place to start to help you drive brand voice and visuals, and fully deliver on the web experience.
How to Create a Balanced Instagram Grid and Drive Brand Recognition
So you want to win more dreamy clients and convert people from followers into brand-obsessed loyalists? One way to do this is by building a more balanced Instagram grid. This best practice doesn't require a huge marketing budget or expert design skills, but it does ask you to lean into one really important principle: Balance. More on that here.
3 T-Swift Approved Brand Strategies you can use starting TODAY
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
3 Branding Lessons We Can Learn From Super Bowl Ads
Super Bowl ads are a goldmine for anybody who wants to add some best practices into their own branding playbook. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most iconic Super Bowl ads of years past. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park
Embracing the 2024 Pantone Color of the Year: A Strategic Guide for Brands
Pantone has once again unveiled its Color of the Year, "Peach Fuzz." This light, delicate shade, nestled between the warmth of pink and orange, marks the 25th anniversary of Pantone's Color of the Year program. In this educational blog, we'll delve into the significance of the 2024 Pantone Color of the Year, Peach Fuzz, and provide actionable insights for emerging brands or those considering a rebrand, showcasing how integrating this color trend can strategically elevate their brand presence.
Signs Your Business Needs a Rebrand: 5 considerations that it’s time to change your Brand Identity
As a brand designer, I get asked all the time “how do I know it’s time to rebrand my business?” I’ve compiled 5 considerations that indicate it’s time to change your Brand Identity.
