We're in the game of making small business, side hustle, and big dreams feel a bit less lonley. Running your own show is hard. Finding partners, supporters, and cheerleaders that GET it isn't easy. Our Brand needed to be fun and strong. Fueled by vulnerability and connection, we used modern block letters with a whimsical supporting font in contrasting pinks and reds. Feminine yet bold, we're dynamic as women, as businesses owners, and bosses in our communities.