We'll get in the weeds on what you should consider when you start designing your website so that it's not only visually appealing but also functional, user-friendly, and aligned with your business objectives. Getting this part right ensures that your website has the power to engage and convert, which is really what all of us are after.

Dreamy compositions deliver a memorable brand story, and memorable branding is what earns you follows and, more importantly, wins you dreamy clients. So, how do we nail composition when it comes to our social media feeds? And what elements should we be paying attention to? Ask and you shall receive, my friend!

This brand archetype fears being boring, (as does their audience), so using engaging and energy-filled colors will show your audience that you know how to have a good time. Each of these palettes represents some of the key characteristics of the Jester brand archetype: energetic and spontaneous, entertaining and captivating, and clever and humorous. 

Heroes are bold and strong, so they deserve color palettes that are just the same! Hero brands use inspiring and sometimes intense design to catch the eye of their audience and draw them in and keep them interested in what they have to offer.

Magicians and their tricks are both eye-catching and impressive. They draw you in with their promises of miracles and impress you when these seemingly impossible claims come to fruition. The color palettes for Magician brand archetypes catch clients' eyes and then keep them enticed to witness the magic. Each palette below caters to slightly different characteristics that the Magician shows: their imagination and confidence, their strategy and charisma, and their spirituality and ability to captivate.

Outspoken in what they believe in, Rebels are bold and noticeable. They don’t necessarily try to stand out, but because of their disruptive nature, they tend to be seen.

Historically, royalty and power have been associated with colors such as gold, purple, black, and silver.

Using this as a starting point we can build out color palettes for the Ruler that convey the following different characteristics and traits of this powerful brand archetype: responsible and sophisticated, dominant and a leader, and polished and successful.

From one small-business owner to another, here are a few things you should absolutely keep in mind when building the amazing bit of digital collateral that is your website. These branding tips are an excellent place to start to help you drive brand voice and visuals, and fully deliver on the web experience.

So you want to win more dreamy clients and convert people from followers into brand-obsessed loyalists? One way to do this is by building a more balanced Instagram grid. This best practice doesn't require a huge marketing budget or expert design skills, but it does ask you to lean into one really important principle: Balance. More on that here.

Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.

Super Bowl ads are a goldmine for anybody who wants to add some best practices into their own branding playbook. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most iconic Super Bowl ads of years past. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park